Hobby & Leisure market in Bulgaria

The Bulgarian Hobby & Leisure eCommerce market is predicted to reach US$341.3 million by 2024 and accounts for 27.3% of the total eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.8%, resulting in a projected market volume of US$656.3 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Bullion & Precious Metal, Stationery, Crafts & Art Supplies, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bulgarian Hobby & Leisure retail market, the online share is 5.0% and will increase by an average of 8.0% to 6.8% by 2028.

With sales in the Bulgarian Hobby & Leisure market, ozone.bg generated a revenue of US$13.8 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Bulgaria is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

Although OpenCart holds a commanding lead with 19.7% of online stores using the shop software solution, the Bulgarian Hobby & Leisure eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, Summer Cart, WooCommerce, and PrestaShop, which collectively hold a significant share of the market.