Hobby & Leisure market in Bulgaria

The Bulgarian Hobby & Leisure eCommerce market is predicted to reach US$336.7 million by 2024 and accounts for 27.3% of the total eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.7%, resulting in a projected market volume of US$646.2 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Bullion & Precious Metal, Stationery, Crafts & Art Supplies, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Monthly revenues

Monthly eCommerce revenues in the Bulgarian Hobby & Leisure market

The monthly eCommerce revenue of the Bulgarian Hobby & Leisure market was US$37 million in November 2024. This refers to a growth of 12.1% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 11.1% of the total 2024 revenue of the Bulgarian Hobby & Leisure market and the lowest in July 2024 with 6.3% of the total 2024 revenue.

Revenue Last Month

US$37.4m

The eCommerce revenue grew by 12.1% from October 2024 to November 2024.

11-2024+12.1%

Monthly revenue shares in the last 12 months

in %
0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)87.182.692.258.542.020.521.18.626.570.837.735.0

Market development

eCommerce revenue development in the Hobby & Leisure market in Bulgaria

The Bulgarian Hobby & Leisure eCommerce market is predicted to reach US$336.7 million by 2024 and accounts for 27.3% of the total eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.7%, resulting in a projected market volume of US$646.2 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Bullion & Precious Metal, Stationery, Crafts & Art Supplies, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

eCommerce revenue development in the Hobby & Leisure market in Bulgaria

in million US$

eCommerce revenue growth in the Hobby & Leisure market in Bulgaria

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)32.53.458.530.311.711.048.331.5

Online share

eCommerce online share of the total Hobby & Leisure market in Bulgaria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bulgarian Hobby & Leisure retail market, the online share is 5.0% and will increase by an average of 8.0% to 6.8% by 2028.

eCommerce online share of the total Hobby & Leisure market in Bulgaria

in %
20202021202220232024202520262027
Online share (in %)58.0%18.8%76.3%52.3%33.9%23.8%27.9%73.1%

Top stores

Top five Hobby & Leisure online stores in Bulgaria by net sales 2023

With sales in the Bulgarian Hobby & Leisure market, ozone.bg generated a revenue of US$13.8 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Bulgaria is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Hobby & Leisure market in Bulgaria in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Shop Software Solutions

Top 5 used shop software solutions in the Bulgarian Hobby & Leisure market

Although OpenCart holds a commanding lead with 19.7% of online stores using the shop software solution, the Bulgarian Hobby & Leisure eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, Summer Cart, WooCommerce, and PrestaShop, which collectively hold a significant share of the market.

Top 5 used shop software solutions in the Bulgarian Hobby & Leisure market

in %

Market definition

Definition of the Hobby & Leisure market

Market definition: Hobby & Leisure The category Hobby & Leisure includes the digital B2C sale of various products, such as media, pet supplies, sports equipment, and more. Not part of the category are DIY building materials, consumer electronics (e.g. game consoles, gaming laptops, gaming PCs) or personalized and customized items. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Media
  • Pet supplies
  • Toy and games
  • Sports equipment
  • Camping & adventure
  • Stationery, crafts & art supplies
  • Erotic & adult
  • Bullion & precious metal
  • Flowers & gifts
  • Musical instruments
  • Smoking supplies

Out-of-scope

  • DIY building materials
  • Consumer electronics (e.g. game consoles, gaming laptops, gaming PCs)
  • Personalized and customized items
  • Workshops and other services