Fashion market in Australia

The Australian Fashion eCommerce market is predicted to reach US$9,497.0 million by 2024 and accounts for 20.5% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.3%, resulting in a projected market volume of US$10,821.6 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Sandals market in Australia

The Australian Sandals eCommerce market is predicted to reach US$1,286.3 million by 2024 and accounts for 44.0% of the Footwear eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.6%, resulting in a projected market volume of US$1,537.9 million by 2028. The Sandals eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Active Footwear, Boots, Flat Shoes, High Heels & Pumps, and Other Footwear.

eCommerce revenue development in the Sandals market in Australia

in million US$

eCommerce revenue growth in the Sandals market in Australia

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)22.282.367.273.680.51.743.578.7

Online share

eCommerce online share of the total Sandals market in Australia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Australian Sandals retail market, the online share is 23.9% and will increase by an average of 3.1% to 27.0% by 2028.

eCommerce online share of the total Sandals market in Australia

in %
20202021202220232024202520262027
Online share (in %)70.8%31.5%96.5%86.8%11.7%65.6%22.7%29.4%

Market definition

Definition of the Sandals market within the Fashion market

Market definition: Fashion > Footwear > Sandals The category Sandals includes the online trade of sandals (e.g. slide sandals, slingback sandals, t-strap sandals), flipflops and espadrilles. This category does not cover house slippers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Sandals (e.g. slide sandals, slingback sandals, t-strap sandals)
  • Flipflops
  • Espadrilles

Out-of-scope

  • House slippers

Market comparison

The Australian Sandals market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %