Fashion market in Australia

The Australian Fashion eCommerce market is predicted to reach US$9,497.0 million by 2024 and accounts for 20.5% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.3%, resulting in a projected market volume of US$10,821.6 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Australian Fashion retail market, the online share is 27.5% and will increase by an average of 4.5% to 32.8% by 2028.

With sales in the Australian Fashion market, shein.com generated a revenue of US$1,123.1 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Australia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 98.1% VISA the most commonly offered payment method of all online stores in the Australian Fashion eCommerce market in 2023. Like VISA Mastercard with a share of 98.1% and American Express with a share of 80.4% the payment type Cards is the most common used by online retailers in in the Australian Fashion eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 91.6% and Afterpay (Installment) with 79.4% of stores offering that payment method to the clients.

With 87.4% of all online retailers using Australia Post it is the dominating shipping service provider in the Australian Fashion eCommerce market in 2023. StarTrack follows at a distant second, utilized by 16.6% of online retailers. Other shipping service providers, including DHL, Couriers Please, and CouriersPlease, are employed by a significantly smaller proportion of online retailers.