Care Products market in Australia
The Australian Care Products eCommerce market is predicted to reach US$2,457.0 million by 2024 and accounts for 5.3% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.7%, resulting in a projected market volume of US$2,527.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Monthly revenues
Monthly eCommerce revenues in the Australian Health Care market
The monthly eCommerce revenue of the Australian Health Care market was US$73 million in October 2024. This refers to a growth of -2.5% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in May 2024 with 9.1% of the total 2024 revenue of the Australian Health Care market and the lowest in October 2024 with 7.8% of the total 2024 revenue.
Revenue Last Month
US$72.9m
The eCommerce revenue fell by 2.5% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 37.4 | 44.5 | 39.7 | 61.6 | 34.2 | 89.4 | 85.6 | 3.9 | 82.7 | 91.3 | 63.2 | 8.1 |
Market development
eCommerce revenue development in the Health Care market in Australia
The Australian Health Care eCommerce market is predicted to reach US$938.7 million by 2024 and accounts for 38.2% of the Care Products eCommerce market in Australia. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.4%, resulting in a projected market volume of US$923.3 million by 2028. The Health Care eCommerce market is a sub-market of the Care Products market. Further categories within the Care Products market are: Household Care, and Personal Care.
eCommerce revenue development in the Health Care market in Australia
eCommerce revenue growth in the Health Care market in Australia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 20.5 | 88.6 | 27.2 | 35.3 | 71.8 | 53.6 | 98.5 | 73.4 |
Top stores
Top five Health Care online stores in Australia by net sales 2023
With sales in the Australian Health Care market, chemistwarehouse.com.au generated a revenue of US$380.1 million in 2023, which means it is the leading online store in this market. The Health Care ranking of Australia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Health Care market in Australia in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Health Care market within the Care Products market
Market definition: Care Products > Health Care In the category Health Care digital channels are used to sell a variety of products, including eye care (e.g. glasses with prescription, contact lenses), medical products (e.g. medical supply, family planning products), nutrition (e.g. food supplements, protein drinks and bars), and more. Not part of the category are fitness and exercise equipment, health and fitness trackers or health publications and magazines. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Eye Care (e.g. glasses with prescription, contact lenses)
- Medical products (e.g. medical supply, family planning products)
- Nutrition (e.g. food supplements, protein drinks and bars)
- Pharmaceuticals (e.g. prescription pharmaceuticals, OTC pharmaceuticals)
Out-of-scope
- Fitness and exercise equipment
- Health and fitness trackers
- Health publications and magazines
- Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)
Select sub-category