TikTok

TikTok, the global short-form video platform, is increasingly influencing eCommerce through social commerce. ECDB explores TikTok’s role in shaping shopping trends, especially among younger audiences. By analyzing its advertising models and partnerships with online retailers, we provide insights into how TikTok drives consumer engagement and purchases through content-driven marketing strategies.

Charts

  • Marketplace GMV Comparison Between Amazon, AliExpress, TikTok Shop, And Temu, 2019-2024
  • Top Countries For TikTok Shop By GMV Share, 2023
  • Country Share of European Stores and Marketplaces
  • Ecommerce activity of largest Chinese Online Retailers
  • Market Share Largest Chinese Marketplaces
  • Top 10 Countries with the Largest TikTok Audience, 2024
  • Marketplace GMV Comparison Between Amazon, AliExpress, TikTok Shop, And Temu, 2019-2024
  • Top Countries For TikTok Shop By GMV Share, 2023
  • Country Share of European Stores and Marketplaces
  • Ecommerce activity of largest Chinese Online Retailers
  • Market Share Largest Chinese Marketplaces
  • Top 10 Countries with the Largest TikTok Audience, 2024