Germany

The second largest eCommerce market in Europe, Germany is known for its strong infrastructure, high internet penetration, and focus on quality and sustainability. ECDB examines Germany’s online retail sector, highlighting consumer preferences for reliable shipping, secure payment options, and eco-friendly products. With major players like Otto and Zalando, along with a growing presence of global platforms, Germany’s market offers significant opportunities. We provide insights into the trends shaping German eCommerce, from rising mobile shopping to the importance of trust in online transactions, helping businesses succeed in this competitive and discerning market.