eCommerce: Top 5 Marketplaces

Top 5 Online Marketplaces in Sweden by GMV 2023

Which marketplaces have dominated the Swedish eCommerce market in 2023? Discover the top players in our insightful article.

Article by Wenhui Li | June 13, 2024

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Top 5 Online Marketplaces in Sweden by GMV 2023

in million US$

Which eCommerce Marketplaces Are the Leaders of Swedish Market by GMV in 2023?

In 2023, the Swedish eCommerce market witnessed remarkable Gross Merchandise Volume (GMV) figures, showcasing the intense competition among the leading platforms. Amazon emerged as the dominant player with a GMV of US$1,779.0 million, solidifying its position as the top eCommerce platform in the country. Tradera followed closely behind, securing the second spot with a GMV of US$648.1 million, demonstrating its significant market presence. Zalando and AliExpress also showcased substantial GMV figures of US$525.5 million and US$226.7 million, respectively, highlighting their growing influence in the Swedish eCommerce landscape. Additionally, Media Markt displayed a noteworthy GMV of US$123.3 million, indicating its successful performance in the market. The data underscores the dynamic nature of the Swedish eCommerce sector, with key players vying for consumer attention and market share.

Main Facts: 2023's Top 5 Swedish eCommerce Marketplaces by GMV

  • Market Leader: Amazon dominates the Swedish eCommerce market with a GMV of US$1,779.0 million in 2023, solidifying its position as the top marketplace in the country.
  • Runner-Ups: Tradera and Zalando closely follow Amazon with GMVs of US$648.1 million and US$525.5 million respectively, showcasing their strong presence in the Swedish eCommerce landscape.
  • Emerging Players: AliExpress and Media Markt make their mark in the Swedish eCommerce market with GMVs of US$226.7 million and US$123.3 million, positioning themselves as significant contenders in the industry.

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Marketplace Rankings

Check our detailed marketplace rankings, categorizing both pure and hybrid marketplaces by their Gross Merchandise Value (GMV).