eCommerce: Top 5 Marketplaces

Top 5 Online Marketplaces in Romania by GMV 2023

Which marketplaces have dominated the Romanian eCommerce market in 2023? Discover the top players in our insightful article.

Article by Wenhui Li | June 13, 2024

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Top 5 Online Marketplaces in Romania by GMV 2023

in million US$

Which eCommerce Marketplaces Are the Leaders of Romanian Market by GMV in 2023?

In 2023, the Romanian eCommerce market witnessed significant Gross Merchandise Volume (GMV) figures, showcasing the competitive landscape among the top platforms. eMAG emerged as the dominant player with a remarkable GMV of US$1,290.2 million, solidifying its position as the market leader with a substantial consumer base. Following on the next position, CEL secured the second spot with a GMV of US$159.1 million, demonstrating its strong presence in the market. AliExpress and Okazii.ro also showcased noteworthy GMV figures of US$114.2 million and US$108.1 million, respectively, indicating their competitive standing in the eCommerce sector. Additionally, ABOUT YOU displayed promising growth with a GMV of US$75.4 million, highlighting its potential for further expansion and market penetration. The data underscores the diverse nature of the Romanian eCommerce market, with key players vying for consumer attention and market share through innovative strategies and offerings.

Main Facts: 2023's Top 5 Romanian eCommerce Marketplaces by GMV

  • Market Leader: eMAG dominates the Romanian eCommerce market with a GMV of US$1,290.2 million in 2023, showcasing its strong market position.
  • Runner-Up: Following eMAG, CEL secures the second position with a GMV of US$159.1 million, highlighting its significant presence in the Romanian eCommerce landscape.
  • Key Players: AliExpress, Okazii.ro, and ABOUT YOU also make their mark in the Romanian market with GMVs of US$114.2 million, US$108.1 million, and US$75.4 million respectively, contributing to the diverse eCommerce ecosystem in the country.

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Marketplace Rankings

Check our detailed marketplace rankings, categorizing both pure and hybrid marketplaces by their Gross Merchandise Value (GMV).