eCommerce: Top 5 Marketplaces

Top 5 Online Marketplaces in Greece by GMV 2023

Which marketplaces have dominated the Greek eCommerce market in 2023? Discover the top players in our insightful article.

Article by Wenhui Li | June 13, 2024

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Top 5 Online Marketplaces in Greece by GMV 2023

in million US$

Which eCommerce Marketplaces Are the Leaders of Greek Market by GMV in 2023?

In 2023, the Greek eCommerce market witnessed a significant presence of various platforms, each vying for a share of the Gross Merchandise Volume (GMV). Skroutz emerged as the dominant player with a remarkable GMV of US$1,021.9 million, showcasing its popularity and widespread acceptance among consumers. Public secured the second position with a GMV of US$232.2 million, indicating its strong position in the market. AliExpress followed closely with a GMV of US$145.4 million, highlighting its competitive offerings and appeal to Greek consumers. Temu and ABOUT YOU also made notable contributions to the market with GMVs of US$60.7 million and US$19.8 million, respectively. The data underscores the dynamic nature of the Greek eCommerce landscape, with platforms leveraging various strategies to attract and retain customers in a competitive market environment.

Main Facts: 2023's Top 5 Greek eCommerce Marketplaces by GMV

  • Market Leader: Skroutz dominates the Greek eCommerce market with a GMV of US$1,021.9 million, showcasing its strong position in 2023.
  • Runner-Up: Public follows behind Skroutz with a GMV of US$232.2 million, solidifying its presence as a significant player in the Greek eCommerce landscape.
  • Emerging Players: AliExpress, Temu, and ABOUT YOU make their mark in the Greek market with GMVs of US$145.4 million, US$60.7 million, and US$19.8 million respectively, highlighting their potential for growth and expansion.

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Marketplace Rankings

Check our detailed marketplace rankings, categorizing both pure and hybrid marketplaces by their Gross Merchandise Value (GMV).