Types of Social Media Accounts Shoppers Followed and Purchased From by Generation, 2023

Base: n= 19,293 respondents in US, GB, AU, DE, AT, NL, BE, FR, SE, NO, FI, NZ, IT, PL, PT, ES, CZ, GR. The sample includes both Klarna users and non-Klarna users.

Nepa, Klarna.