Organic traffic

Organic traffic is the most coveted and cost-effective type of web traffic that originates from search engine results. It is the number of visitors that used the results of search engine to click on a displayed link. Organic traffic occurs when users discover and visit your website naturally, without any direct monetary incentive.

When individuals enter search queries into search engines like Google, Bing or Yahoo, the search engine algorithms analyze and rank relevant web pages based on several factors, including keywords, content quality, and user engagement. Websites that appear in the top search results attract organic traffic because users trust these listings and click on them without the influence of paid ads.