Omnichannel

Omnichannel, in the context of eCommerce and retail, is a strategic approach geared towards delivering a unified shopping experience across multiple channels, including physical stores, mobile apps, and online platforms.

This strategy ensures that customers encounter consistency in inventory, pricing, and promotions, irrespective of the channel they choose. Whether through a website, app, or physical store, the goal is to align these experiences, allowing customers to effortlessly transition between them. For instance, a shopper could start browsing products online and opt to pick up their purchase in a physical store.

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