eCommerce

eCommerce involves the sale of goods or services over the internet via websites or apps. Consumers purchase items on these platforms using a variety of payment methods, including credit cards, debit cards, and digital wallets. eCommerce businesses have the advantage of being able to reach both local and global markets, with customers potentially located anywhere in the world.

The popularity of online shopping has seen the emergence of several distinct types of eCommerce models. These include B2B, B2C, C2B, C2C, social commerce, mobile commerce, subscription commerce, and voice commerce.

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