Conversion rate
Conversion rate (also known as CVR) is the number of visitors to a website in relation to the number of desired actions (conversions). For example, if 10 out of 1,000 visitors purchase a product, the conversion rate is 1%. It is typically measured by web analytics systems such as Google Analytics. The conversion rate is influenced by several factors, including web design, visitor source, pricing strategy, market conditions, and competition.
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