Click-through rate

The click-through rate (CTR) in eCommerce, particularly in online advertising, is a metric that quantifies the percentage of individuals who not only view a web page but also interact by clicking on a specific advertisement displayed on that page. It serves as a key indicator of an ad's effectiveness in capturing users' attention and generating interest. A higher click-through rate signals a more successful advertising campaign.

For eCommerce businesses, a robust CTR is valuable because it directly impacts advertising revenue, typically measured by cost-per-click. A successful ad, reflected in a high CTR, means that users are actively engaging with the content and may be potential customers.

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