AOV
Average order value (AOV) is a metric that measures the average amount of money spent by customers on each order placed. It is also known as a key performance indicator (KPI) and can be tracked for any time period, but most of the time companies monitor the moving monthly average.
At ECDB, AOV includes value added tax (VAT), but excludes returns and cancellations. It is calculated by dividing the total revenue by the total number of orders. The average value of all orders is calculated by dividing the total revenue by the total amount of orders.
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