Add-to-cart rate
Add-to-cart rate measures the percentage of visitors who add at least one item to their shopping cart. This seemingly simple metric acts as a window into several aspects of your store's performance. It can reveal if your products resonate with your audience, if your website is user-friendly, and even the effectiveness of your marketing campaigns.
By dividing the number of sessions with cart activity by the total website visits and multiplying by 100, you get the add-to-cart rate as a percentage.
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