eCommerce Revenue Analytics Store Favicon otto.de

otto.de, operated by Otto GmbH & Co. KG, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Germany. With regards to the product range, otto.de is an all-round online store, with products on offer that cover different categories, such as Fashion, Electronics as well as Furniture & Homeware. The online store was launched in 1995.

Store Screenshot
Global net sales (2023)
US$4,542.0m
Global rank (2023)
#44
Main country
Main category
Launch year
1995

otto.de: eCommerce revenue analytics

eCommerce net sales development of otto.de

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otto.de
eCommerce net sales

in million US$

otto.de
YoY growth

in percent
20152016201720182019202020212022202320242025

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Global rank

by net sales
#44
Please note
These numbers show the first party eCommerce net sales after deduction of returns generated by otto.de only.

otto.de: Distribution of eCommerce net sales

Detailed breakdown of first-party net sales by country and category

otto.de: eCommerce net sales by country

in 2023
Germany

otto.de: eCommerce net sales by category

in 2023
Fashion
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otto.de: Competitor analysis

The top similar online stores to otto.de

Discover the most similar onlines stores based on net sales, product mix, and geographic reach.

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otto.de: Market development
Fashion in Germany

otto.de
Market Revenue

in million US$

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otto.de: Consumer behavior insights Beta

Average order value

Analyze shopper behavior. We provide average order value (AOV) estimates for each shop as well as the respective shopping category and country.


otto.de: Marketing performance indicators

SEA budget

Compare the budgets of online stores for search engine advertising (SEA), and find out who spends the most on ads on Google and other search engines.


otto.de: Online store performance indicators

Payment analytics

Find information on payment methods provided by the store: supported cards, bank transfer, e-wallets, invoice, direct debit, and many more.

MasterCard
Paypal
Visa Card

otto.de: Company & contact information

Leads for your research

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CompanyOtto GmbH & Co. KG

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