Hobby & Leisure market in Zimbabwe
The Zimbabwean Hobby & Leisure eCommerce market is predicted to reach US$35.6 million by 2024 and accounts for 20.6% of the total eCommerce market in Zimbabwe. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 23.2%, resulting in a projected market volume of US$82.1 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Stationery, Crafts & Art Supplies market in Zimbabwe
The Zimbabwean Stationery, Crafts & Art Supplies eCommerce market is predicted to reach US$4.1 million by 2024 and accounts for 11.6% of the Hobby & Leisure eCommerce market in Zimbabwe. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 23.2%, resulting in a projected market volume of US$9.5 million by 2028. The Stationery, Crafts & Art Supplies eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, and Toys.
eCommerce revenue development in the Stationery, Crafts & Art Supplies market in Zimbabwe
eCommerce revenue growth in the Stationery, Crafts & Art Supplies market in Zimbabwe
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 27.0 | 40.1 | 69.1 | 53.1 | 99.5 | 57.2 | 8.0 | 10.9 |
Market definition
Definition of the Stationery, Crafts & Art Supplies market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Stationery, Crafts & Art Supplies The category Stationery, Crafts & Art Supplies encompasses the commercial (B2C) sale of writing instruments (e.g. pens, pencils, markers, calligraphy tools), paper and notebooks (e.g. sketchbooks, journals, notepads), art supplies (e.g. acrylic paints, oil paints, watercolors, easels), and more. Not covered are printer and scanner supplie, collectibles or DIY construction supplies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Writing instruments (e.g. pens, pencils, markers, calligraphy tools)
- Paper and notebooks (e.g. sketchbooks, journals, notepads)
- Art supplies (e.g. acrylic paints, oil paints, watercolors, easels)
- Crafting materials (e.g. glue, scissors, cutting tools, yarn)
- Office supplies (staplers, paper clips, file folders, desk organizers)
- 3D printers and accessoires
Out-of-scope
- Printer and scanner supplie
- Collectibles
- DIY construction supplies
- Power tools
Market comparison
The Zimbabwean Stationery, Crafts & Art Supplies market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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- Audiobooks *
- Other Media *
- Bird Supplies *
- Fish Supplies *
- Horse Supplies *
- Other Pet Supplies *
- Smoking Supplies *
- Fishing Equipment *
- Hunting & Weapons *
- Other Individual Sports *
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