Fashion market in Zambia
The Zambian Fashion eCommerce market is predicted to reach US$23.9 million by 2024 and accounts for 19.9% of the total eCommerce market in Zambia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.7%, resulting in a projected market volume of US$32.2 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Footwear market in Zambia
The Zambian Footwear eCommerce market is predicted to reach US$6.0 million by 2024 and accounts for 25.2% of the Fashion eCommerce market in Zambia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.7%, resulting in a projected market volume of US$7.8 million by 2028. The Footwear eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Bags & Accessories.
eCommerce revenue development in the Footwear market in Zambia
eCommerce revenue growth in the Footwear market in Zambia
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 5.0 | 65.3 | 8.2 | 96.6 | 34.7 | 18.8 | 19.3 | 87.7 | ||||
| as of Fashion (in %) | 9.2 | 9.0 | 9.1 | 7.8 | 8.6 | 8.4 | 8.3 | 8.2 | 8.0 | 7.9 | 7.7 | 7.6 |
Market definition
Definition of the Footwear market within the Fashion market
Market definition: Fashion > Footwear The category Footwear comprises digital sales of sneakers, sports shoes, sandals, and more. This category does not cover sport-specific footware (e.g. soccer shoes, climbing shoes, bike shoes) and orthopedic footwear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Sneakers
- Sports shoes
- Sandals
- Boots
- High heels
- Slippers
Out-of-scope
- Sport specific footware (e.g. soccer shoes, climbing shoes, bike shoes)
- Orthopedic footwear
Market comparison
The Zambian Footwear market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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