Electronics market in South Africa

The South African Electronics eCommerce market is predicted to reach US$1,203.6 million by 2024 and accounts for 26.0% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.1%, resulting in a projected market volume of US$1,968.4 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Headphones market in South Africa

The South African Headphones eCommerce market is predicted to reach US$33.1 million by 2024 and accounts for 36.7% of the Audio eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 20.4%, resulting in a projected market volume of US$69.6 million by 2028. The Headphones eCommerce market is a sub-market of the Audio market. Further categories within the Audio market are: Hifi Equipment, Loudspeakers, and Other Audio.

eCommerce revenue development in the Headphones market in South Africa

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Headphones market in South Africa

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)39.684.993.253.196.23.921.72.2

Online share

eCommerce online share of the total Headphones market in South Africa

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the South African Headphones retail market, the online share is 25.9% and will increase by an average of 14.7% to 44.8% by 2028.

eCommerce online share of the total Headphones market in South Africa

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)50.9%46.2%61.1%50.4%9.3%98.7%30.5%63.4%

Market definition

Definition of the Headphones market within the Electronics market

Market definition: Electronics > Consumer Electronics > Audio > Headphones The category Headphones includes the online trade of over-ear headphones, on-ear headphones, in-ear headphones (earbuds), and more. This category does not cover loudspeakers and hearing protection. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Over-ear headphones
  • On-ear headphones
  • In-ear headphones (earbuds)
  • Wireless bluetooth headphones
  • Noise-canceling headphones
  • Gaming headsets
  • Studio and professional headphones

Out-of-scope

  • Loudspeakers
  • Hearing protection

Market comparison

The South African Headphones market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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