Fashion market in South Africa
The South African Fashion eCommerce market is predicted to reach US$961.2 million by 2024 and accounts for 20.7% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.5%, resulting in a projected market volume of US$1,833.9 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Boots market in South Africa
The South African Boots eCommerce market is predicted to reach US$50.5 million by 2024 and accounts for 21.4% of the Footwear eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.1%, resulting in a projected market volume of US$91.7 million by 2028. The Boots eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Active Footwear, Flat Shoes, High Heels & Pumps, Other Footwear, and Sandals.
eCommerce revenue development in the Boots market in South Africa
eCommerce revenue growth in the Boots market in South Africa
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 50.4 | 82.5 | 12.3 | 77.5 | 64.1 | 34.3 | 33.4 | 60.1 |
Market definition
Definition of the Boots market within the Fashion market
Market definition: Fashion > Footwear > Boots The category Boots includes the online trade of boots (e.g. ankle boots, chelsea boots, combat boots, rain boots). This category does not cover work boots and motorcycle boots. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Boots (e.g. ankle boots, chelsea boots, combat boots, rain boots)
Out-of-scope
- Work boots
- Motorcycle boots
Market comparison
The South African Boots market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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