Furniture & Homeware market in the U.S.

The U.S. Furniture & Homeware eCommerce market is predicted to reach US$113,790.7 million by 2024 and accounts for 10.7% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.8%, resulting in a projected market volume of US$148,012.3 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Monthly revenues

Monthly eCommerce revenues in the U.S. Furniture & Homeware market

The monthly eCommerce revenue of the U.S. Furniture & Homeware market was US$9,868 million in October 2024. This refers to a growth of 16.3% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 9.6% of the total 2023 revenue of the U.S. Furniture & Homeware market and the lowest in September 2024 with 7.5% of the total 2024 revenue.

Revenue Last Month

US$9,868.0m

The eCommerce revenue grew by 16.3% from September 2024 to October 2024.

10-2024+16.3%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)69.939.566.683.585.178.373.34.875.772.816.381.1

Market development

eCommerce revenue development in the Furniture & Homeware market in the U.S.

The U.S. Furniture & Homeware eCommerce market is predicted to reach US$113,790.7 million by 2024 and accounts for 10.7% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.8%, resulting in a projected market volume of US$148,012.3 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

eCommerce revenue development in the Furniture & Homeware market in the U.S.

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Furniture & Homeware market in the U.S.

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)14.845.859.948.788.481.244.688.6

Online share

eCommerce online share of the total Furniture & Homeware market in the U.S.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the U.S. Furniture & Homeware retail market, the online share is 33.0% and will increase by an average of 3.2% to 37.4% by 2028.

eCommerce online share of the total Furniture & Homeware market in the U.S.

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)84.7%44.4%52.9%45.5%26.3%81.7%7.4%61.1%

Top stores

Top five Furniture & Homeware online stores in the U.S. by net sales 2023

With sales in the U.S. Furniture & Homeware market, amazon.com generated a revenue of US$9,336.3 million in 2023, which means it is the leading online store in this market. The Furniture & Homeware ranking of the United States is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Furniture & Homeware market in the U.S. in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Furniture & Homeware United States - Furniture & Homeware United States - All Categories

Payment Methods

Top 5 offered payment methods in the U.S. Furniture & Homeware market

With 96.3% VISA the most commonly offered payment method of all online stores in the U.S. Furniture & Homeware eCommerce market in 2023. Like VISA Mastercard with a penetration of 96.1%, American Express with a share of 92.3%, and Discover with a share of 85.4% the payment type Cards is the most common used by online retailers in in the U.S. Furniture & Homeware eCommerce market in 2023. With a share 73.6% PayPal is the most common used payment method offered to the clients of type E-wallets.

Top 5 offered payment methods in the U.S. Furniture & Homeware market

in %

Note: A store can offer more than one payment method (Multi-pick), based on 492 stores in the U.S. Furniture & Homeware market

Source: ECDB analysis

See all stores offering

VISA Mastercard PayPal

Shipping Service Provider

Top 5 offered shipping providers in the U.S. Furniture & Homeware market

Despite UPS (United Parcel Service)'s dominant position with 66.9% of online stores opting for its services, the U.S. Furniture & Homeware eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including FedEx, USPS (United States Postal Service), DHL, and Own delivery service, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the U.S. Furniture & Homeware market

in %

Note: A store can offer more than one shipping provider (Multi-pick), based on 375 stores in the U.S. Furniture & Homeware market

Source: ECDB analysis

See all stores offering

DHL UPS (United Parcel Service) DPD

Market definition

Definition of the Furniture & Homeware market

Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Furniture (e.g. tables, chairs, beds, cabinets)
  • Homeware (e.g. lamps, tableware, carpets, blinds, decorations)

Out-of-scope

  • Unmovable objects (e.g. sinks, bath tubs, faucets)
  • Interior finishes (e.g. floorings, paints, wallpapers)
  • Household appliances
  • Consumer electronics
  • Furniture assembly services
  • Interior design services