Electronics market in the U.S.

The U.S. Electronics eCommerce market is predicted to reach US$223,036.6 million by 2024 and accounts for 21.5% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.2%, resulting in a projected market volume of US$294,342.4 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the U.S. Electronics retail market, the online share is 48.6% and will increase by an average of 4.6% to 58.1% by 2028.

With sales in the U.S. Electronics market, amazon.com generated a revenue of US$48,846.4 million in 2023, which means it is the leading online store in this market. The Electronics ranking of the United States is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 94.7% VISA the most commonly offered payment method of all online stores in the U.S. Electronics eCommerce market in 2023. Like VISA Mastercard with a penetration of 94.7%, American Express with a share of 90.1%, and Discover with a share of 80.5% the payment type Cards is the most common used by online retailers in in the U.S. Electronics eCommerce market in 2023. With a share 82.1% PayPal is the most common used payment method offered to the clients of type E-wallets.

Despite UPS (United Parcel Service)'s dominant position with 63.2% of online stores opting for its services, the U.S. Electronics eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including FedEx, USPS (United States Postal Service), DHL, and Own delivery service, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Although Shopify holds a commanding lead with 29.2% of online stores using the shop software solution, the U.S. Electronics eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, BigCommerce, Salesforce Commerce Cloud, and WooCommerce, which collectively hold a significant share of the market.