DIY market in the U.S.

The U.S. DIY eCommerce market is predicted to reach US$117,769.6 million by 2024 and accounts for 11.1% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.1%, resulting in a projected market volume of US$172,803.3 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Monthly revenues

Monthly eCommerce revenues in the U.S. DIY market

The monthly eCommerce revenue of the U.S. DIY market was US$10,438 million in October 2024. This refers to a growth of 14.1% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in October 2024 with 8.9% of the total 2024 revenue of the U.S. DIY market and the lowest in February 2024 with 7.5% of the total 2024 revenue.

Revenue Last Month

US$10,437.9m

The eCommerce revenue grew by 14.1% from September 2024 to October 2024.

10-2024+14.1%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)26.073.98.240.953.295.791.925.377.660.397.564.1

Market development

eCommerce revenue development in the DIY market in the U.S.

The U.S. DIY eCommerce market is predicted to reach US$117,769.6 million by 2024 and accounts for 11.1% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.1%, resulting in a projected market volume of US$172,803.3 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

eCommerce revenue development in the DIY market in the U.S.

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the DIY market in the U.S.

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)28.359.214.841.348.927.994.73.6

Online share

eCommerce online share of the total DIY market in the U.S.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the U.S. DIY retail market, the online share is 18.0% and will increase by an average of 9.4% to 25.8% by 2028.

eCommerce online share of the total DIY market in the U.S.

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)21.5%23.6%79.9%81.0%42.5%93.1%91.7%20.3%

Top stores

Top five DIY online stores in the U.S. by net sales 2023

With sales in the U.S. DIY market, walmart.com generated a revenue of US$9,740.3 million in 2023, which means it is the leading online store in this market. The DIY ranking of the United States is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the DIY market in the U.S. in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - DIY United States - DIY United States - All Categories

Payment Methods

Top 5 offered payment methods in the U.S. DIY market

With 95.9% VISA the most commonly offered payment method of all online stores in the U.S. DIY eCommerce market in 2023. Like VISA Mastercard with a penetration of 95.9%, American Express with a share of 91.2%, and Discover with a share of 87.1% the payment type Cards is the most common used by online retailers in in the U.S. DIY eCommerce market in 2023. With a share 78.9% PayPal is the most common used payment method offered to the clients of type E-wallets.

Top 5 offered payment methods in the U.S. DIY market

in %

Note: A store can offer more than one payment method (Multi-pick), based on 512 stores in the U.S. DIY market

Source: ECDB analysis

See all stores offering

VISA Mastercard PayPal

Shipping Service Provider

Top 5 offered shipping providers in the U.S. DIY market

Despite UPS (United Parcel Service)'s dominant position with 65.2% of online stores opting for its services, the U.S. DIY eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including FedEx, USPS (United States Postal Service), DHL, and Own delivery service, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the U.S. DIY market

in %

Note: A store can offer more than one shipping provider (Multi-pick), based on 422 stores in the U.S. DIY market

Source: ECDB analysis

See all stores offering

DHL UPS (United Parcel Service) DPD

Shop Software Solutions

Top 5 used shop software solutions in the U.S. DIY market

Although Shopify holds a commanding lead with 18.5% of online stores using the shop software solution, the U.S. DIY eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, BigCommerce, Salesforce Commerce Cloud, and WooCommerce, which collectively hold a significant share of the market.

Top 5 used shop software solutions in the U.S. DIY market

in %

Note: A store can use more than one shop software solution (Multi-pick), based on 563 stores in the U.S. DIY market

Source: ECDB analysis

See all stores using

shop software shop software shop software

Market definition

Definition of the DIY market

Market definition: DIY In the category DIY there is an extensive selection of products for the garden (e.g. plants, fertilizers, shovels, lawn mowers), vehicle parts (e.g. car tires, car parts, motorcycle parts), tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate). Online stores dedicated to stationery, crafts & art supplies, gardening services or vehicle repair services are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Garden (e.g. plants, fertilizers, shovels, lawn mowers)
  • Vehicle parts (e.g. car tires, car parts, motorcycle parts)
  • Tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate)

Out-of-scope

  • Stationery, crafts & art supplies
  • Gardening services
  • Vehicle repair services
  • Construction services