Care Products market in the U.S.
The U.S. Care Products eCommerce market is predicted to reach US$85,991.0 million by 2024 and accounts for 8.3% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.7%, resulting in a projected market volume of US$115,809.6 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Monthly revenues
Monthly eCommerce revenues in the U.S. Care Products market
The monthly eCommerce revenue of the U.S. Care Products market was US$8,657 million in November 2024. This refers to a growth of 10.8% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 10.7% of the total 2023 revenue of the U.S. Care Products market and the lowest in February 2024 with 7.3% of the total 2024 revenue.
Revenue Last Month
US$8,657.5m
The eCommerce revenue grew by 10.8% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 58.7 | 39.9 | 7.8 | 94.3 | 54.2 | 15.7 | 33.6 | 90.1 | 77.2 | 91.1 | 12.8 | 97.1 |
Market development
eCommerce revenue development in the Care Products market in the U.S.
The U.S. Care Products eCommerce market is predicted to reach US$85,991.0 million by 2024 and accounts for 8.3% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.7%, resulting in a projected market volume of US$115,809.6 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
eCommerce revenue development in the Care Products market in the U.S.
eCommerce revenue growth in the Care Products market in the U.S.
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 25.5 | 34.1 | 50.1 | 33.8 | 30.4 | 93.5 | 35.4 | 17.7 |
Top stores
Top five Care Products online stores in the U.S. by net sales 2023
With sales in the U.S. Care Products market, amazon.com generated a revenue of US$7,712.6 million in 2023, which means it is the leading online store in this market. The Care Products ranking of the United States is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Care Products market in the U.S. in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the U.S. Care Products market
With 94.3% VISA the most commonly offered payment method of all online stores in the U.S. Care Products eCommerce market in 2023. Like VISA Mastercard with a penetration of 93.9%, American Express with a share of 89.0%, and Discover with a share of 78.6% the payment type Cards is the most common used by online retailers in in the U.S. Care Products eCommerce market in 2023. With a share 76.9% PayPal is the most common used payment method offered to the clients of type E-wallets.
Top 5 offered payment methods in the U.S. Care Products market
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Shipping Service Provider
Top 5 offered shipping providers in the U.S. Care Products market
Despite USPS (United States Postal Service)'s dominant position with 67.2% of online stores opting for its services, the U.S. Care Products eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including UPS (United Parcel Service), FedEx, DHL, and EMS, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the U.S. Care Products market
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Shop Software Solutions
Top 5 used shop software solutions in the U.S. Care Products market
In the U.S. Care Products eCommerce market in 2023, Shopify is the leading shop software solution, used by over 45.3% of online retailers. Magento comes in second, but with a much lower usage rate of 5.9%. Meanwhile, Salesforce Commerce Cloud, WooCommerce, and BigCommerce are used by a relatively small number of online retailers.
Top 5 used shop software solutions in the U.S. Care Products market
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Market definition
Definition of the Care Products market
Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
- Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
- Health care products (e.g. supplements, nutrition, pharmaceuticals)
Out-of-scope
- Professional products and services for personal care (e.g. beauty treatments, make-up courses)
- Cleaning services (e.g. housekeeping services, window cleaning services)
- Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)
Select sub-category