eCommerce market in Uganda
Uganda is one of the smaller markets for eCommerce with a predicted revenue of US$70.2 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 14.9%, resulting in a projected market volume of US$122.1 million by 2028. With an expected increase of 18.9% in 2024, the Ugandan eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Uganda, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Ugandan eCommerce market. Electronics is the largest market and accounts for 24.1% of the Ugandan eCommerce revenue. It is followed by Hobby & Leisure with 21.7%, Fashion with 19.2%, Furniture & Homeware with 11.7%, Care Products with 8.4%, DIY with 7.5%, and Grocery with the remaining 7.4%.
Market development
eCommerce revenue development in Uganda
Uganda is one of the smaller markets for eCommerce with a predicted revenue of US$70.2 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 14.9%, resulting in a projected market volume of US$122.1 million by 2028. With an expected increase of 18.9% in 2024, the Ugandan eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Uganda, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Ugandan eCommerce market. Electronics is the largest market and accounts for 24.1% of the Ugandan eCommerce revenue. It is followed by Hobby & Leisure with 21.7%, Fashion with 19.2%, Furniture & Homeware with 11.7%, Care Products with 8.4%, DIY with 7.5%, and Grocery with the remaining 7.4%.
eCommerce revenue development in Uganda
eCommerce revenue growth in Uganda
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 0.4 | 93.8 | 27.1 | 5.4 | 51.5 | 70.0 | 31.0 | 77.6 |
Market comparison
The Ugandan eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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