eCommerce market in Ukraine
Ukraine is the 47th largest market for eCommerce with a predicted revenue of US$4,614.1 million by 2024, placing it ahead of Hungary. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 9.6%, resulting in a projected market volume of US$6,647.8 million by 2028. With an expected increase of 12.8% in 2024, the Ukrainian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Ukraine, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Ukrainian eCommerce market. Hobby & Leisure is the largest market and accounts for 26.0% of the Ukrainian eCommerce revenue. It is followed by Electronics with 20.8%, Fashion with 17.0%, Furniture & Homeware with 11.8%, Care Products with 9.4%, DIY with 8.9%, and Grocery with the remaining 6.2%.
Monthly revenues
Monthly revenues in the Ukrainian eCommerce market
The monthly eCommerce revenue of the Ukrainian eCommerce market was US$453 million in November 2024. This refers to a growth of 6.7% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 9.8% of the total 2024 revenue of the Ukrainian eCommerce market and the lowest in September 2024 with 7.4% of the total 2024 revenue.
Revenue Last Month
US$452.8m
The eCommerce revenue grew by 6.7% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 42.1 | 47.2 | 87.6 | 37.4 | 69.7 | 63.0 | 19.3 | 26.8 | 80.0 | 15.9 | 17.7 | 68.7 |
Market development
eCommerce revenue development in Ukraine
Ukraine is the 47th largest market for eCommerce with a predicted revenue of US$4,614.1 million by 2024, placing it ahead of Hungary. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 9.6%, resulting in a projected market volume of US$6,647.8 million by 2028. With an expected increase of 12.8% in 2024, the Ukrainian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Ukraine, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Ukrainian eCommerce market. Hobby & Leisure is the largest market and accounts for 26.0% of the Ukrainian eCommerce revenue. It is followed by Electronics with 20.8%, Fashion with 17.0%, Furniture & Homeware with 11.8%, Care Products with 9.4%, DIY with 8.9%, and Grocery with the remaining 6.2%.
eCommerce revenue development in Ukraine
eCommerce revenue growth in Ukraine
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 55.6 | 2.4 | 92.2 | 89.5 | 21.6 | 58.0 | 99.3 | 45.2 |
Top stores
Top five online stores in Ukraine by net sales 2023
The biggest player in the Ukrainian eCommerce market is rozetka.com.ua. The store had a revenue of US$1,334.0 million in 2023. Store rankings include every store that generates revenue in Ukraine. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Ukraine was considered.
eCommerce net sales generated in Ukraine in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Ukrainian eCommerce market
The Ukrainian eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with Cash on delivery (Cash on delivery) covering the largest share with 91.5% of all online stores checked. Other offered payment methods in the Ukrainian eCommerce market in 2023 are VISA (Cards) with 70.8%, Mastercard (Cards) with 70.8%, and Bank transfer/cash in advance (Bank transfer) with 55.7%. With 27.4% Privat24 (E-wallets) has already a significantly smaller coverage compared to Cash on delivery (Cash on delivery).
Top 5 offered payment methods in the Ukrainian eCommerce market
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Shipping Service Provider
Top 5 offered shipping providers in the Ukrainian eCommerce market
Despite Nova Poshta's dominant position with 89.1% of online stores opting for its services, the Ukrainian eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Ukrposhta, Meest Express, Own delivery service, and In Time Express, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Ukrainian eCommerce market
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