Electronics market in Tanzania
The Tanzanian Electronics eCommerce market is predicted to reach US$113.5 million by 2024 and accounts for 24.6% of the total eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.2%, resulting in a projected market volume of US$161.3 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Personal Care Appliances market in Tanzania
The Tanzanian Personal Care Appliances eCommerce market is predicted to reach US$3.9 million by 2024 and accounts for 10.8% of the Electrical Appliances eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.6%, resulting in a projected market volume of US$7.2 million by 2028. The Personal Care Appliances eCommerce market is a sub-market of the Electrical Appliances market. Further categories within the Electrical Appliances market are: Household Appliances.
eCommerce revenue development in the Personal Care Appliances market in Tanzania
eCommerce revenue growth in the Personal Care Appliances market in Tanzania
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 99.7 | 10.2 | 87.2 | 99.9 | 43.1 | 2.7 | 71.8 | 27.8 | ||||
as of Electrical Appliances (in %) | 28.5 | 27.2 | 27.1 | 27.1 | 27.0 | 26.8 | 26.5 | 26.1 | 25.8 | 25.4 | 25.1 | 24.7 |
Market definition
Definition of the Personal Care Appliances market within the Electronics market
Market definition: Electronics > Electrical Appliances > Personal Care Appliances The category Personal Care Appliances includes the online trade of hair care appliances, electric shavers and razors, electric toothbrushes, and more. This category does not cover make-up brushes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Hair care Appliances
- Electric shavers and razors
- Electric toothbrushes
- Epilators and hair removal devices
Out-of-scope
- Make-up brushes
Market comparison
The Tanzanian Personal Care Appliances market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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