Fashion market in Tanzania
The Tanzanian Fashion eCommerce market is predicted to reach US$90.1 million by 2024 and accounts for 19.5% of the total eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.4%, resulting in a projected market volume of US$138.8 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Active Footwear market in Tanzania
The Tanzanian Active Footwear eCommerce market is predicted to reach US$9.2 million by 2024 and accounts for 40.0% of the Footwear eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.6%, resulting in a projected market volume of US$13.2 million by 2028. The Active Footwear eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Boots, Flat Shoes, High Heels & Pumps, Other Footwear, and Sandals.
eCommerce revenue development in the Active Footwear market in Tanzania
eCommerce revenue growth in the Active Footwear market in Tanzania
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 97.5 | 58.0 | 70.7 | 6.7 | 83.0 | 80.8 | 33.0 | 24.4 |
Market definition
Definition of the Active Footwear market within the Fashion market
Market definition: Fashion > Footwear > Active Footwear The category Active Footwear includes the online trade of sneakers and non-sport-specific footwear (e.g. running shoes, basketball shoes, tennis shoes). This category does not cover sport-specific footwear (e.g. soccer shoes, climbing shoes, bike shoes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Sneakers
- Non-sport-specific footwear (e.g. running shoes, basketball shoes, tennis shoes)
Out-of-scope
- Sport-specific footwear (e.g. soccer shoes, climbing shoes, bike shoes)
Market comparison
The Tanzanian Active Footwear market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Headwear *
- Scarves & Shawls *
- Other Accessories *
- Other Jewelry & Watches *
- Hip & Fanny Packs *
- Other Luggage & Bags *
- Other Footwear *
* Not available for the selected country