DIY market in Turkey
The Turkish DIY eCommerce market is predicted to reach US$1,528.3 million by 2024 and accounts for 5.8% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -4.1%, resulting in a projected market volume of US$1,292.5 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.
Market development
eCommerce revenue development in the Car Multimedia market in Turkey
The Turkish Car Multimedia eCommerce market is predicted to reach US$56.5 million by 2024 and accounts for 17.3% of the Car Parts eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -4.4%, resulting in a projected market volume of US$47.1 million by 2028. The Car Multimedia eCommerce market is a sub-market of the Car Parts market. Further categories within the Car Parts market are: Car Tires, and Other Car Parts.
eCommerce revenue development in the Car Multimedia market in Turkey
eCommerce revenue growth in the Car Multimedia market in Turkey
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 69.3 | 7.6 | 82.6 | 77.3 | 94.7 | 81.9 | 20.7 | 29.5 |
Market definition
Definition of the Car Multimedia market within the DIY market
Market definition: DIY > Vehicle Parts > Car Parts > Car Multimedia The category Car Multimedia includes the online trade of car stereos, car audio systems, car navigation systems, and more. This category does not cover car multimedia factory equipment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Car stereos
- Car audio systems
- Car navigation systems
- Car video systems
- Bluetooth car kits
- Car amplifiers
- Car speakers
Out-of-scope
- Car multimedia factory equipment
Market comparison
The Turkish Car Multimedia market in a global comparison