Electronics market in Tunisia

The Tunisian Electronics eCommerce market is predicted to reach US$64.4 million by 2024 and accounts for 21.7% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.6%, resulting in a projected market volume of US$99.9 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Other Telecommunications market in Tunisia

The Tunisian Other Telecommunications eCommerce market is predicted to reach US$0.9 million by 2024 and accounts for 5.4% of the Telecommunications eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.9%, resulting in a projected market volume of US$1.3 million by 2028. The Other Telecommunications eCommerce market is a sub-market of the Telecommunications market. Further categories within the Telecommunications market are: Smartphones, and Smartwatches.

eCommerce revenue development in the Other Telecommunications market in Tunisia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Telecommunications market in Tunisia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)9.436.751.331.612.229.149.746.8

Online share

eCommerce online share of the total Other Telecommunications market in Tunisia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Tunisian Other Telecommunications retail market, the online share is 8.2% and will increase by an average of 7.7% to 11.1% by 2028.

eCommerce online share of the total Other Telecommunications market in Tunisia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)48.6%53.8%98.7%68.3%90.2%51.5%95.3%7.3%

Market definition

Definition of the Other Telecommunications market within the Electronics market

Market definition: Electronics > Consumer Electronics > Telecommunications > Other Telecommunications The category Other Telecommunications includes the online trade of phones (e.g. landline phones, cordless phones, fritz phones), cell phones without internet, answering machines and voice recorders, and more. This category does not cover smartphone devices (e.g. iphone, samsung galaxy, xiaomi redmi) and smartwatches (e.g. apple watch, samsung galaxy watch, huawei watch). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Phones (e.g. landline phones, cordless phones, fritz phones)
  • Cell phones without internet
  • Answering machines and voice recorders
  • Satellite phones

Out-of-scope

  • Smartphone Devices (e.g. iPhone, Samsung Galaxy, Xiaomi Redmi)
  • Smartwatches (e.g. Apple Watch, Samsung Galaxy Watch, Huawei Watch)

Market comparison

The Tunisian Other Telecommunications market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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