Fashion market in Tunisia
The Tunisian Fashion eCommerce market is predicted to reach US$35.7 million by 2024 and accounts for 18.8% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.1%, resulting in a projected market volume of US$47.0 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Dresses & Skirts market in Tunisia
The Tunisian Dresses & Skirts eCommerce market is predicted to reach US$3.6 million by 2024 and accounts for 17.2% of the Apparel eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.7%, resulting in a projected market volume of US$3.9 million by 2028. The Dresses & Skirts eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, T-Shirts, Shirts & Blouses, Underwear & Nightwear, and Workwear.
eCommerce revenue development in the Dresses & Skirts market in Tunisia
eCommerce revenue growth in the Dresses & Skirts market in Tunisia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 27.6 | 60.0 | 97.5 | 90.7 | 9.2 | 48.9 | 9.5 | 93.5 |
Market definition
Definition of the Dresses & Skirts market within the Fashion market
Market definition: Fashion > Apparel > Dresses & Skirts The category Dresses & Skirts includes the online trade of dresses (e.g. sundresses, cocktail dresses, evening gowns) and skirts (e.g. pencil skirts, mini skirts, a-line skirts). This category does not cover skorts and wedding dresses. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Dresses (e.g. sundresses, cocktail dresses, evening gowns)
- Skirts (e.g. pencil skirts, mini skirts, A-line skirts)
Out-of-scope
- Skorts
- Wedding dresses
Market comparison
The Tunisian Dresses & Skirts market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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