Care Products market in Turkmenistan

The Turkmen Care Products eCommerce market is predicted to reach US$29.1 million by 2024 and accounts for 8.9% of the total eCommerce market in Turkmenistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.8%, resulting in a projected market volume of US$43.9 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Hygiene market in Turkmenistan

The Turkmen Hygiene eCommerce market is predicted to reach US$2.0 million by 2024 and accounts for 13.5% of the Personal Care eCommerce market in Turkmenistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.2%, resulting in a projected market volume of US$3.7 million by 2028. The Hygiene eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Decorative Cosmetics, Fragrances, Other Personal Care, and Shower & Bath.

eCommerce revenue development in the Hygiene market in Turkmenistan

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Hygiene market in Turkmenistan

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)72.481.547.576.050.587.027.446.3

Market definition

Definition of the Hygiene market within the Care Products market

Market definition: Care Products > Personal Care > Hygiene The category Hygiene includes the online trade of feminine hygiene, toilet paper and handkerchiefs. This category does not cover bath and shower products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Feminine hygiene
  • Toilet paper
  • Handkerchiefs

Out-of-scope

  • Bath and shower products

Market comparison

The Turkmen Hygiene market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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