eCommerce market in Turkmenistan

Turkmenistan is the 97th largest market for eCommerce with a predicted revenue of US$327.9 million by 2024, placing it ahead of Senegal. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 11.1%, resulting in a projected market volume of US$498.9 million by 2028. With an expected increase of 13.5% in 2024, the Turkmen eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Turkmenistan, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Turkmen eCommerce market. Electronics is the largest market and accounts for 23.1% of the Turkmen eCommerce revenue. It is followed by Hobby & Leisure with 23.1%, Fashion with 18.4%, Furniture & Homeware with 12.0%, Care Products with 8.9%, DIY with 8.3%, and Grocery with the remaining 6.2%.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkmen retail market, the online share is 3.4% and will increase by an average of 2.5% to 3.7% by 2028.