Hobby & Leisure market in Togo
The Togolese Hobby & Leisure eCommerce market is predicted to reach US$16.4 million by 2024 and accounts for 23.2% of the total eCommerce market in Togo. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 21.6%, resulting in a projected market volume of US$35.8 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Media market in Togo
The Togolese Media eCommerce market is predicted to reach US$4.3 million by 2024 and accounts for 26.2% of the Hobby & Leisure eCommerce market in Togo. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.7%, resulting in a projected market volume of US$8.8 million by 2028. The Media eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Media market in Togo
eCommerce revenue growth in the Media market in Togo
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 17.0 | 85.3 | 69.7 | 72.6 | 25.8 | 88.6 | 54.1 | 13.6 | ||||
as of Hobby & Leisure (in %) | 79.4 | 79.1 | 78.9 | 78.4 | 77.9 | 77.2 | 76.7 | 76.3 | 75.8 | 75.3 | 74.8 | 74.3 |
Market definition
Definition of the Media market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Media The category Media encompasses the commercial (B2C) sale of books (e.g. novels, thrillers, ebooks, audiobooks), video (e.g. dvds, blu-rays), cds, and more. Not covered are streaming services or subscriptions and ebook readers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Books (e.g. novels, thrillers, eBooks, audiobooks)
- Video (e.g. DVDs, Blu-Rays)
- CDs
- Vinyl
- Downloads
Out-of-scope
- Streaming services or subscriptions
- eBook readers
Market comparison
The Togolese Media market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Bullion & Precious Metal *
- Camping & Adventure *
- Erotic & Adult *
- Flowers & Gifts *
- Audiobooks *
- eBooks *
- Video, CDs, Vinyl & Downloads *
- Other Media *
- Musical Instruments *
- Bird Supplies *
- Cat Supplies *
- Dog Supplies *
- Fish Supplies *
- Horse Supplies *
- Other Pet Supplies *
- Smoking Supplies *
- Bicycles *
- Fishing Equipment *
- Fitness Equipment *
- Hunting & Weapons *
- Other Individual Sports *
- Team Sports *
- Toys *
- Other Hobby & Leisure *
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