eCommerce market in Togo
Market development
eCommerce revenue development in Togo
Togo is one of the smaller markets for eCommerce with a predicted revenue of US$74.4 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 18.0%, resulting in a projected market volume of US$144.5 million by 2028. With an expected increase of 24.0% in 2024, the Togolese eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Togo, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Togolese eCommerce market. Hobby & Leisure is the largest market and accounts for 23.3% of the Togolese eCommerce revenue. It is followed by Electronics with 23.3%, Fashion with 19.5%, Furniture & Homeware with 11.5%, Care Products with 8.6%, DIY with 8.2%, and Grocery with the remaining 5.6%.
eCommerce revenue development in Togo
eCommerce revenue growth in Togo
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 71.1 | 37.1 | 50.1 | 13.8 | 38.8 | 58.8 | 17.5 | 64.8 |
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