Grocery market in Senegal
The Senegalese Grocery eCommerce market is predicted to reach US$16.1 million by 2024 and accounts for 5.6% of the total eCommerce market in Senegal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 23.2%, resulting in a projected market volume of US$37.0 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Grocery market in Senegal
The Senegalese Grocery eCommerce market is predicted to reach US$16.1 million by 2024 and accounts for 5.6% of the total eCommerce market in Senegal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 23.2%, resulting in a projected market volume of US$37.0 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
eCommerce revenue development in the Grocery market in Senegal
eCommerce revenue growth in the Grocery market in Senegal
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 3.3 | 11.2 | 7.6 | 83.7 | 55.9 | 73.8 | 14.7 | 94.4 |
Market definition
Definition of the Grocery market
Market definition: Grocery The category Grocery contains the online trade of food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets) and beverages (e.g. juices, water, coffee, wine, liquor, beer). The following products and services are not part of this category: ready-to-eat meal delivery, restaurant or bar pick-up or food supplements. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets)
- Beverages (e.g. juices, water, coffee, wines, liquors, beers)
Out-of-scope
- Ready-to-eat meal delivery
- Restaurant or bar pick-up
- Food supplements
- Pet food
Market comparison
The Senegalese Grocery market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Beers *
- Other Alcoholic Beverages *
- Hot Drinks *
- Coffee *
- Teas & Other Hot Drinks *
- Juices *
- Water *
- Other Non-Alcoholic Beverages *
- Baked Goods *
- Baking Supplies *
- Cereals *
- Noodles *
- Nuts & Dried Fruits *
- Sweets & Chocolate *
- Other Food Cupboard *
- Chilled Food *
- Fruits & Vegetables *
- Other Fresh Food *
- Frozen Pizzas *
- Frozen Ready Meals *
- Frozen Vegetables *
- Ice Creams *
- Other Frozen Food *
- Meal Kits *
* Not available for the selected country