eCommerce market in Sierra Leone
Sierra Leone is one of the smaller markets for eCommerce with a predicted revenue of US$11.0 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 12.4%, resulting in a projected market volume of US$17.5 million by 2028. With an expected increase of 16.5% in 2024, the Sierra Leonean eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Sierra Leone, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Sierra Leonean eCommerce market. Electronics is the largest market and accounts for 23.7% of the Sierra Leonean eCommerce revenue. It is followed by Hobby & Leisure with 22.5%, Fashion with 20.1%, Furniture & Homeware with 11.4%, Care Products with 8.6%, DIY with 8.1%, and Grocery with the remaining 5.6%.
Market development
eCommerce revenue development in Sierra Leone
Sierra Leone is one of the smaller markets for eCommerce with a predicted revenue of US$11.0 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 12.4%, resulting in a projected market volume of US$17.5 million by 2028. With an expected increase of 16.5% in 2024, the Sierra Leonean eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Sierra Leone, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Sierra Leonean eCommerce market. Electronics is the largest market and accounts for 23.7% of the Sierra Leonean eCommerce revenue. It is followed by Hobby & Leisure with 22.5%, Fashion with 20.1%, Furniture & Homeware with 11.4%, Care Products with 8.6%, DIY with 8.1%, and Grocery with the remaining 5.6%.
eCommerce revenue development in Sierra Leone
eCommerce revenue growth in Sierra Leone
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 62.2 | 34.1 | 3.9 | 76.1 | 63.9 | 90.6 | 83.0 | 87.7 |
Market comparison
The Sierra Leonean eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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