eCommerce market in Slovenia
Slovenia is the 82nd largest market for eCommerce with a predicted revenue of US$632.8 million by 2024, placing it ahead of El Salvador. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 4.4%, resulting in a projected market volume of US$752.8 million by 2028. With an expected increase of 5.7% in 2024, the Slovenian eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Slovenia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Slovenian eCommerce market. Hobby & Leisure is the largest market and accounts for 26.2% of the Slovenian eCommerce revenue. It is followed by Electronics with 20.9%, Fashion with 17.4%, Furniture & Homeware with 11.6%, Care Products with 9.3%, DIY with 8.9%, and Grocery with the remaining 5.7%.
Monthly revenues
Monthly revenues in the Slovenian eCommerce market
The monthly eCommerce revenue of the Slovenian eCommerce market was US$57 million in October 2024. This refers to a growth of 5.8% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 9.3% of the total 2023 revenue of the Slovenian eCommerce market and the lowest in February 2024 with 7.3% of the total 2024 revenue.
Revenue Last Month
US$56.9m
The eCommerce revenue grew by 5.8% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 3.3 | 33.8 | 29.5 | 3.3 | 29.8 | 31.1 | 55.9 | 14.4 | 73.8 | 36.8 | 24.4 | 11.9 |
Market development
eCommerce revenue development in Slovenia
Slovenia is the 82nd largest market for eCommerce with a predicted revenue of US$632.8 million by 2024, placing it ahead of El Salvador. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 4.4%, resulting in a projected market volume of US$752.8 million by 2028. With an expected increase of 5.7% in 2024, the Slovenian eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Slovenia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Slovenian eCommerce market. Hobby & Leisure is the largest market and accounts for 26.2% of the Slovenian eCommerce revenue. It is followed by Electronics with 20.9%, Fashion with 17.4%, Furniture & Homeware with 11.6%, Care Products with 9.3%, DIY with 8.9%, and Grocery with the remaining 5.7%.
eCommerce revenue development in Slovenia
eCommerce revenue growth in Slovenia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 72.4 | 61.8 | 98.2 | 74.0 | 75.4 | 33.8 | 93.7 | 43.5 |
Top stores
Top five online stores in Slovenia by net sales 2023
The biggest player in the Slovenian eCommerce market is mimovrste.com. The store had a revenue of US$109.0 million in 2023. Store rankings include every store that generates revenue in Slovenia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Slovenia was considered.
eCommerce net sales generated in Slovenia in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Slovenian eCommerce market
The Slovenian eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 94.6% of all online stores checked. Other offered payment methods in the Slovenian eCommerce market in 2023 are Mastercard (Cards) with 94.6%, Cash on delivery (Cash on delivery) with 76.2%, and Invoice (unknown) with 73.5%. With 59.2% PayPal (E-wallets) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).
Top 5 offered payment methods in the Slovenian eCommerce market
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Shipping Service Provider
Top 5 offered shipping providers in the Slovenian eCommerce market
Despite Pošta Slovenije's dominant position with 66.1% of online stores opting for its services, the Slovenian eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including GLS, DPD, DHL, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Slovenian eCommerce market
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