Care Products market in Sweden
The Swedish Care Products eCommerce market is predicted to reach US$2,443.5 million by 2024 and accounts for 18.4% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.7%, resulting in a projected market volume of US$3,282.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Health Care, Personal Care, and Household Care.
Market development
eCommerce revenue development in the Make-up market in Sweden
The Swedish Make-up eCommerce market is predicted to reach US$39.3 million by 2024 and accounts for 26.7% of the Decorative Cosmetics eCommerce market in Sweden. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.2%, resulting in a projected market volume of US$39.0 million by 2028. The Make-up eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Lipsticks, Nail Cosmetics, and Other Decorative Cosmetics.
eCommerce revenue development in the Make-up market in Sweden
eCommerce revenue growth in the Make-up market in Sweden
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 91.7 | 14.1 | 46.0 | 40.0 | 97.8 | 25.9 | 93.1 | 11.0 |
Market definition
Definition of the Make-up market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics > Make-up The category Make-up includes the online trade of make-up (e.g. foundations, concealers, face powders, blushes, bronzers, eyebrow products). This category does not cover make-up brushes and theater make-up. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Make-up (e.g. foundations, concealers, face powders, blushes, bronzers, eyebrow products)
Out-of-scope
- Make-up brushes
- Theater make-up
Market comparison
The Swedish Make-up market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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