Care Products market in Sweden
The Swedish Care Products eCommerce market is predicted to reach US$2,341.8 million by 2024 and accounts for 17.3% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.3%, resulting in a projected market volume of US$3,106.2 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Health Care, Personal Care, and Household Care.
Market development
eCommerce revenue development in the Make-up market in Sweden
The Swedish Make-up eCommerce market is predicted to reach US$37.4 million by 2024 and accounts for 26.6% of the Decorative Cosmetics eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.2%, resulting in a projected market volume of US$39.2 million by 2028. The Make-up eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Lipsticks, Nail Cosmetics, and Other Decorative Cosmetics.
eCommerce revenue development in the Make-up market in Sweden
eCommerce revenue growth in the Make-up market in Sweden
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 65.1 | 75.8 | 68.8 | 22.5 | 30.4 | 92.6 | 88.0 | 82.8 |
Market definition
Definition of the Make-up market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics > Make-up The category Make-up includes the online trade of make-up (e.g. foundations, concealers, face powders, blushes, bronzers, eyebrow products). This category does not cover make-up brushes and theater make-up. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Make-up (e.g. foundations, concealers, face powders, blushes, bronzers, eyebrow products)
Out-of-scope
- Make-up brushes
- Theater make-up
Market comparison
The Swedish Make-up market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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