Grocery market in Sweden
The Swedish Grocery eCommerce market is predicted to reach US$2,124.3 million by 2024 and accounts for 15.7% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.1%, resulting in a projected market volume of US$3,120.6 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Monthly revenues
Monthly eCommerce revenues in the Swedish Grocery market
The monthly eCommerce revenue of the Swedish Grocery market was US$175 million in October 2024. This refers to a growth of 13.9% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 10.0% of the total 2023 revenue of the Swedish Grocery market and the lowest in July 2024 with 7.2% of the total 2024 revenue.
Revenue Last Month
US$174.6m
The eCommerce revenue grew by 13.9% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 26.5 | 80.0 | 69.8 | 69.7 | 90.8 | 97.5 | 15.7 | 62.8 | 26.7 | 3.0 | 12.8 | 6.3 |
Market development
eCommerce revenue development in the Grocery market in Sweden
The Swedish Grocery eCommerce market is predicted to reach US$2,124.3 million by 2024 and accounts for 15.7% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.1%, resulting in a projected market volume of US$3,120.6 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
eCommerce revenue development in the Grocery market in Sweden
eCommerce revenue growth in the Grocery market in Sweden
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 1.0 | 28.9 | 82.6 | 93.3 | 5.2 | 49.4 | 65.6 | 97.8 |
Top stores
Top five Grocery online stores in Sweden by net sales 2023
With sales in the Swedish Grocery market, ica.se generated a revenue of US$329.7 million in 2023, which means it is the leading online store in this market. The Grocery ranking of Sweden is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Grocery market in Sweden in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Shop Software Solutions
Top 5 used shop software solutions in the Swedish Grocery market
In the Swedish Grocery eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including WooCommerce, Magento, and Wikinggruppen, have been able to secure a market share exceeding 10.0%, suggesting a diversified market with numerous players holding smaller stakes.
Top 5 used shop software solutions in the Swedish Grocery market
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Market definition
Definition of the Grocery market
Market definition: Grocery The category Grocery contains the online trade of food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets) and beverages (e.g. juices, water, coffee, wine, liquor, beer). The following products and services are not part of this category: ready-to-eat meal delivery, restaurant or bar pick-up or food supplements. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets)
- Beverages (e.g. juices, water, coffee, wines, liquors, beers)
Out-of-scope
- Ready-to-eat meal delivery
- Restaurant or bar pick-up
- Food supplements
- Pet food
Select sub-category