Electronics market in Rwanda
The Rwandan Electronics eCommerce market is predicted to reach US$16.3 million by 2024 and accounts for 24.2% of the total eCommerce market in Rwanda. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.7%, resulting in a projected market volume of US$25.5 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the TV & Video market in Rwanda
The Rwandan TV & Video eCommerce market is predicted to reach US$1.4 million by 2024 and accounts for 12.5% of the Consumer Electronics eCommerce market in Rwanda. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.7%, resulting in a projected market volume of US$1.9 million by 2028. The TV & Video eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Audio, Cameras, Computing, Fitness Trackers, Game Consoles, Other Consumer Electronics, Printers & Scanners, and Telecommunications.
eCommerce revenue development in the TV & Video market in Rwanda
eCommerce revenue growth in the TV & Video market in Rwanda
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 34.3 | 31.5 | 85.9 | 32.7 | 89.7 | 13.0 | 3.9 | 47.6 | ||||
as of Consumer Electronics (in %) | 89.9 | 90.5 | 92.0 | 93.5 | 93.4 | 93.2 | 93.7 | 94.2 | 94.7 | 95.1 | 95.5 | 95.8 |
Market definition
Definition of the TV & Video market within the Electronics market
Market definition: Electronics > Consumer Electronics > TV & Video The category TV & Video includes the online trade of TVs, digital/ streaming media players and blu-ray and dvd players and recorders. This category does not cover projectors and screens, streaming services or subscriptions or tv mounting and installation services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- TVs
- Digital/ streaming media players
- Blu-ray and DVD players and recorders
Out-of-scope
- Projectors and screens
- Streaming services or subscriptions
- TV mounting and installation services
Market comparison
The Rwandan TV & Video market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Headphones *
- Hifi Equipment *
- Bluetooth Loudspeakers *
- Other Loudspeakers *
- Other Audio *
- Action Cameras *
- Other Cameras *
- Desktop PCs *
- Monitors *
- Tablets *
- Other Computing *
- Fitness Trackers *
- Game Consoles *
- Game Console Accessories *
- Game Console Devices *
- Cartridges & Toners *
- Printers *
- Scanners *
- Other Printers & Scanners *
- Cases & Accessories *
- Smartwatches *
- Other Telecommunications *
- Media Boxes & Sticks *
- Other TV & Video *
- Other Consumer Electronics *
- Small Kitchen Appliances *
- Personal Care Appliances *
- Electric Toothbrushes *
- Hair Dryers *
- Shavers *
- Other Personal Care Appliances *
* Not available for the selected country