Care Products market in Serbia
The Serbian Care Products eCommerce market is predicted to reach US$88.7 million by 2024 and accounts for 9.5% of the total eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.4%, resulting in a projected market volume of US$118.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Deodorants market in Serbia
The Serbian Deodorants eCommerce market is predicted to reach US$2.2 million by 2024 and accounts for 10.0% of the Shower & Bath eCommerce market in Serbia. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -4.4%, resulting in a projected market volume of US$1.8 million by 2028. The Deodorants eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Hair Dyes, Other Shower & Bath, and Shampoos.
eCommerce revenue development in the Deodorants market in Serbia
eCommerce revenue growth in the Deodorants market in Serbia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 1.2 | 11.8 | 78.5 | 87.3 | 96.1 | 77.1 | 13.1 | 66.8 |
Market definition
Definition of the Deodorants market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath > Deodorants The category Deodorants includes the online trade of deodorants (e.g. antiperspirant deodorants, deodorant sprays, roll-on deodorants). This category does not cover fragrances and perfumes and bodysprays. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Deodorants (e.g. antiperspirant deodorants, deodorant sprays, roll-on deodorants)
Out-of-scope
- Fragrances and perfumes
- Bodysprays
Market comparison
The Serbian Deodorants market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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