Grocery market in Serbia
The Serbian Grocery eCommerce market is predicted to reach US$52.5 million by 2024 and accounts for 5.7% of the total eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.7%, resulting in a projected market volume of US$91.0 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Alcoholic Beverages market in Serbia
The Serbian Alcoholic Beverages eCommerce market is predicted to reach US$18.0 million by 2024 and accounts for 75.3% of the Beverages eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.4%, resulting in a projected market volume of US$32.9 million by 2028. The Alcoholic Beverages eCommerce market is a sub-market of the Beverages market. Further categories within the Beverages market are: Non-Alcoholic Beverages.
eCommerce revenue development in the Alcoholic Beverages market in Serbia
eCommerce revenue growth in the Alcoholic Beverages market in Serbia
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 97.9 | 77.9 | 54.5 | 47.8 | 30.7 | 48.5 | 76.7 | 45.1 | ||||
as of Beverages (in %) | 1.5 | 2.0 | 1.9 | 2.7 | 2.6 | 2.2 | 2.4 | 2.5 | 2.7 | 3.0 | 3.2 | 3.4 |
Market definition
Definition of the Alcoholic Beverages market within the Grocery market
Market definition: Grocery > Beverages > Alcoholic Beverages The category Alcoholic Beverages includes the online trade of wine, liquor, beer, and more. This category does not cover non-alcoholic beer and non-alcoholic sparkling wine. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Wine
- Liquor
- Beer
- Sparkling wine and champagne
- Liqour and beer mixed drinks
Out-of-scope
- Non-alcoholic beer
- Non-alcoholic sparkling wine
Market comparison
The Serbian Alcoholic Beverages market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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