DIY market in Romania

The Romanian DIY eCommerce market is predicted to reach US$572.5 million by 2024 and accounts for 9.0% of the total eCommerce market in Romania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.0%, resulting in a projected market volume of US$694.6 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Monthly revenues

Monthly eCommerce revenues in the Romanian DIY market

The monthly eCommerce revenue of the Romanian DIY market was US$52 million in October 2024. This refers to a growth of 13.5% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 10.7% of the total 2023 revenue of the Romanian DIY market and the lowest in February 2024 with 6.5% of the total 2024 revenue.

Revenue Last Month

US$51.7m

The eCommerce revenue grew by 13.5% from September 2024 to October 2024.

10-2024+13.5%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)60.793.435.539.536.026.080.641.837.374.221.778.3

Market development

eCommerce revenue development in the DIY market in Romania

The Romanian DIY eCommerce market is predicted to reach US$572.5 million by 2024 and accounts for 9.0% of the total eCommerce market in Romania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.0%, resulting in a projected market volume of US$694.6 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

eCommerce revenue development in the DIY market in Romania

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the DIY market in Romania

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)16.216.072.294.698.313.618.878.4

Online share

eCommerce online share of the total DIY market in Romania

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Romanian DIY retail market, the online share is 5.9% and will increase by an average of 13.0% to 9.6% by 2028.

eCommerce online share of the total DIY market in Romania

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)71.3%85.8%6.0%94.9%91.6%47.0%36.3%35.0%

Top stores

Top five DIY online stores in Romania by net sales 2023

With sales in the Romanian DIY market, dedeman.ro generated a revenue of US$109.2 million in 2023, which means it is the leading online store in this market. The DIY ranking of Romania is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the DIY market in Romania in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - DIY Romania - DIY Romania - All Categories

Shop Software Solutions

Top 5 used shop software solutions in the Romanian DIY market

In the Romanian DIY eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including Magento, OpenCart, and PrestaShop, have been able to secure a market share exceeding 12.0%, suggesting a diversified market with numerous players holding smaller stakes.

Top 5 used shop software solutions in the Romanian DIY market

in %

Note: A store can use more than one shop software solution (Multi-pick), based on 100 stores in the Romanian DIY market

Source: ECDB analysis

See all stores using

shop software shop software shop software

Market definition

Definition of the DIY market

Market definition: DIY In the category DIY there is an extensive selection of products for the garden (e.g. plants, fertilizers, shovels, lawn mowers), vehicle parts (e.g. car tires, car parts, motorcycle parts), tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate). Online stores dedicated to stationery, crafts & art supplies, gardening services or vehicle repair services are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Garden (e.g. plants, fertilizers, shovels, lawn mowers)
  • Vehicle parts (e.g. car tires, car parts, motorcycle parts)
  • Tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate)

Out-of-scope

  • Stationery, crafts & art supplies
  • Gardening services
  • Vehicle repair services
  • Construction services