eCommerce market in Paraguay
Paraguay is the 81st largest market for eCommerce with a predicted revenue of US$635.1 million by 2024, placing it ahead of Bosnia and Herzegovina. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.4%, resulting in a projected market volume of US$815.2 million by 2028. With an expected increase of 8.6% in 2024, the Paraguayan eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Paraguay, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Paraguayan eCommerce market. Electronics is the largest market and accounts for 25.6% of the Paraguayan eCommerce revenue. It is followed by Fashion with 22.0%, Hobby & Leisure with 20.1%, Furniture & Homeware with 11.3%, DIY with 7.9%, Care Products with 7.5%, and Grocery with the remaining 5.6%.
Market development
eCommerce revenue development in Paraguay
Paraguay is the 81st largest market for eCommerce with a predicted revenue of US$635.1 million by 2024, placing it ahead of Bosnia and Herzegovina. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.4%, resulting in a projected market volume of US$815.2 million by 2028. With an expected increase of 8.6% in 2024, the Paraguayan eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Paraguay, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Paraguayan eCommerce market. Electronics is the largest market and accounts for 25.6% of the Paraguayan eCommerce revenue. It is followed by Fashion with 22.0%, Hobby & Leisure with 20.1%, Furniture & Homeware with 11.3%, DIY with 7.9%, Care Products with 7.5%, and Grocery with the remaining 5.6%.
eCommerce revenue development in Paraguay
eCommerce revenue growth in Paraguay
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 86.0 | 78.0 | 32.4 | 71.5 | 89.6 | 38.5 | 87.0 | 63.4 |
Market comparison
The Paraguayan eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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