Care Products market in Portugal

The Portuguese Care Products eCommerce market is predicted to reach US$572.2 million by 2024 and accounts for 8.9% of the total eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.1%, resulting in a projected market volume of US$812.1 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Other Decorative Cosmetics market in Portugal

The Portuguese Other Decorative Cosmetics eCommerce market is predicted to reach US$1.0 million by 2024 and accounts for 2.1% of the Decorative Cosmetics eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.7%, resulting in a projected market volume of US$1.2 million by 2028. The Other Decorative Cosmetics eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Lipsticks, Make-up, and Nail Cosmetics.

eCommerce revenue development in the Other Decorative Cosmetics market in Portugal

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Decorative Cosmetics market in Portugal

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)64.237.751.175.580.751.257.338.1

Online share

eCommerce online share of the total Other Decorative Cosmetics market in Portugal

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Portuguese Other Decorative Cosmetics retail market, the online share is 43.0% and will increase by an average of 15.3% to 76.0% by 2028.

eCommerce online share of the total Other Decorative Cosmetics market in Portugal

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)35.1%8.7%36.8%36.9%41.3%92.2%59.5%91.5%

Market definition

Definition of the Other Decorative Cosmetics market within the Care Products market

Market definition: Care Products > Personal Care > Decorative Cosmetics > Other Decorative Cosmetics The category Other Decorative Cosmetics includes the online trade of make-up brushes and tools, make-up removers and nail care (e.g. nail clippers, nail files, nail buffers, nail scissors). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Make-up brushes and tools
  • Make-up removers
  • Nail care (e.g. nail clippers, nail files, nail buffers, nail scissors)

Market comparison

The Portuguese Other Decorative Cosmetics market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis