Electronics market in Portugal

The Portuguese Electronics eCommerce market is predicted to reach US$1,429.6 million by 2024 and accounts for 22.2% of the total eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.8%, resulting in a projected market volume of US$1,724.1 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Hair Dryers market in Portugal

The Portuguese Hair Dryers eCommerce market is predicted to reach US$14.2 million by 2024 and accounts for 30.1% of the Personal Care Appliances eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.7%, resulting in a projected market volume of US$19.1 million by 2028. The Hair Dryers eCommerce market is a sub-market of the Personal Care Appliances market. Further categories within the Personal Care Appliances market are: Electric Toothbrushes, Other Personal Care Appliances, and Shavers.

eCommerce revenue development in the Hair Dryers market in Portugal

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Hair Dryers market in Portugal

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)5.695.69.137.295.277.667.789.6

Online share

eCommerce online share of the total Hair Dryers market in Portugal

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Portuguese Hair Dryers retail market, the online share is 48.1% and will increase by an average of 13.5% to 79.8% by 2028.

eCommerce online share of the total Hair Dryers market in Portugal

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)66.3%42.9%61.8%63.8%60.1%87.9%85.2%31.6%

Market definition

Definition of the Hair Dryers market within the Electronics market

Market definition: Electronics > Electrical Appliances > Personal Care Appliances > Hair Dryers The category Hair Dryers includes the online trade of hair dryers (e.g. ionic hair dryers, ceramic hair dryers, tourmaline hair dryers, diffuser hair dryers) and blow dryer brushes. This category does not cover hooded hair dryers and wall-mounted hair dryers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Hair dryers (e.g. ionic hair dryers, ceramic hair dryers, tourmaline hair dryers, diffuser hair dryers)
  • Blow dryer brushes

Out-of-scope

  • Hooded hair dryers
  • Wall-mounted hair dryers

Market comparison

The Portuguese Hair Dryers market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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