Fashion market in Portugal
The Portuguese Fashion eCommerce market is predicted to reach US$1,220.4 million by 2024 and accounts for 19.0% of the total eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.1%, resulting in a projected market volume of US$1,432.9 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Monthly revenues
Monthly eCommerce revenues in the Portuguese Fashion market
The monthly eCommerce revenue of the Portuguese Fashion market was US$107 million in October 2024. This refers to a growth of 8.0% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 11.3% of the total 2023 revenue of the Portuguese Fashion market and the lowest in February 2024 with 7.0% of the total 2024 revenue.
Revenue Last Month
US$106.7m
The eCommerce revenue grew by 8.0% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 43.5 | 43.5 | 99.8 | 25.8 | 55.3 | 12.1 | 93.3 | 23.9 | 76.7 | 53.0 | 65.5 | 28.3 |
Market development
eCommerce revenue development in the Fashion market in Portugal
The Portuguese Fashion eCommerce market is predicted to reach US$1,220.4 million by 2024 and accounts for 19.0% of the total eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.1%, resulting in a projected market volume of US$1,432.9 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
eCommerce revenue development in the Fashion market in Portugal
eCommerce revenue growth in the Fashion market in Portugal
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 20.1 | 8.6 | 43.6 | 49.4 | 51.2 | 48.8 | 20.9 | 72.9 |
Top stores
Top five Fashion online stores in Portugal by net sales 2023
With sales in the Portuguese Fashion market, shein.com generated a revenue of US$274.5 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Portugal is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in Portugal in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Shipping Service Provider
Top 5 offered shipping providers in the Portuguese Fashion market
Despite CTT Correios de Portugal's dominant position with 54.0% of online stores opting for its services, the Portuguese Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DPD, chronopost, DHL, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Portuguese Fashion market
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Shop Software Solutions
Top 5 used shop software solutions in the Portuguese Fashion market
In the Portuguese Fashion eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including Salesforce Commerce Cloud, Magento, and WooCommerce, have been able to secure a market share exceeding 13.5%, suggesting a diversified market with numerous players holding smaller stakes.
Top 5 used shop software solutions in the Portuguese Fashion market
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Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
Select sub-category